金牛互联网配资

从热闹到热销,揭秘“欧拉经纪人”背后的社群营销

2020-04-13 16:08:50

       YICHANGTURUQILAIDEYIQINGDAPOLE2020NIANDEKAIDUAN。YIQINGZHIXIA,SHEJIAOYUNJINGJIBEIWUXIANFANGDA,ZHIBODAIHUOCHENGWEIHULIANWANGYINGXIAOXINLANGCHAO,LIAN“ZHONGGUODIYIDAIWANGHONG”LUOYONGHAODOULAIFENYIBEIGENG,SHOUCHANGZHIBOYI1.1YIJIAOYIZONGE、GUANKANRENSHUCHAOGUO4800WANDEZHANJIJIAOCHUDAJUAN。DUIYUYIMINGDAIHUOXINRENLAISHUO,ZHEIWUYISHIYICICHENGGONGDEZHIBOSHOUXIU,RANERYUMUQIANZHIBODAIHUODETOUBUZHUBOLIJIAQI、WEIYABUTONGDESHI,LAOLUOHUOSHENGDEGUANJIANBINGBUSHIQUANWANGZUIDIDEJIAGEBAOZHENG,HUOZHEZHIBOFENXIANGSHIZHENQINGSHIGANDEKOUBEITUIJIAN,ERSHILAOLUODEGERENMEILIHEFENSIDEZHUIPENG。“ZHIBOMAIHUOBUWEIZHENGQIAN,JIUWEIJIAOGEPENGYOU”DEBEIHOU,BUJINSHILAOLUOFANGXIASHENDUANLAJINYUDAZHONGJULIDEJUCUO,GENGDUODESHILAOLUODUIYUSHEQUNYINGXIAODEZHONGXINLIJIEHEDINGWEI。

    BURU2020NIAN,SHEQUNYINGXIAODEBIANXIANSHUXINGZAOJIUBUSHIKOLGAOGAOZAISHANGDENALIULIANGHUANQIAN,ERSHIJINHUADAOSHEQUNNEIPINGDENGDEHULIMOSHI。PINPAIJINGZHENGYUYANYULIEDEDANGXIA,SHEQUNHONGLIYEZAICIBEITISHANGRICHENG,KEYISHUOYUFENSIJIANLIPINGDENGHULIDESHEQUNGUANXIZHENGSHISHEQUNYINGXIAOCHENGGONGDEGUANJIAN。SHIZHONGBINGCHENG“YONGHUZHISHANG”DEXINNENGYUANPINPAIOULA,ZAICHESHIYULENGDE2020NIANDIYIJIDU,ZAIDUJIAOCHULELIANGQIANDUOLIANGDEXIAOLIANGCHENGJIDAN,YESHIDUI“OULAJINGJIREN”BEIHOUSHEQUNYUNYINGMOSHIDECHONGFENKENDING。

金牛互联网配资    CONG“MAIMAI”DAO“HUOBAN”,OULAJINGJIREN1.0SHEQUNZHONGSUPINPAIYUXIAOFEIZHEGUANXI

    RUGUOBAYIGEYONGHUBIYUCHENGYIDISHUI,RUHENENGYONGBUKUJIE,JIUSHIHUIRUDAHAI。YIGEPINPAIRUHENENGBUTOUZHIZIJIDEYONGHUJIAZHI,JIUSHIJIANLIQIANGDADELIANJIENENGLI,HUIRUSHEQUNLIULIANGDEDAJIANGDAHE。ZAICIDONGCHAZHIXIA,“OULAJINGJIREN”ZAI2019NIAN8YUESHOUCILUODI,ZAIDUANDUANJITIANSHIJIAN,FUGAILEQUANGUO239GEDIJISHI、32GESHENG,CANYURENSHUCHAOGUO30000REN。CONGSHUJUSHANGKAN,ZHEICHANGTANSUOYIJINGYINGDELEYENEIDEJIJIFANKUI,LEIJIFAFANG10095ZHANGYOUHUIQUAN、LEIJIJINEDA4000WANDECHENGJIYECHENGXIANCHUJIGAODEYONGHUQIDAI。

image.png

金牛互联网配资    TONGNIAN9YUEQIHANGDEDIERJI“OULAJINGJIREN”JIHUA,ZAICIWEISUOYOUYONGHUTIGONGLEYIGECHENGWEI“GETIXIAOSHOUZHE”DEJIHUI,BANGZHUYOUNENGLIYOUYIYUANDEYONGHUJIEZHUGAOJIAZHIXINXI,JIANGZISHENYINGXIANGLIBIANXIAN。TONGSHIGENGSHIPINGJIE“BANJIAMAIOULA”JINLIDAJIANG、“JIOUQI,LINGOUBI”DENGSIWEICHUANGXIN,JIEZHUSHEJIAOLIEBIAN,ZAICILAJINLEOULAPINPAIYUXIAOFEIZHEZHIJIANDEJULI。

image.png

金牛互联网配资    ZHEISHIOULAJI“WEI·MEYING”、“OULALIANMENGJIHUA”ZHIHOU,ZAISHEQUNYINGXIAOTANSUODEQUANXINTUPO,“OULAJINGJIREN”MOSHIBUJINDAPOLECHUANTONGDEXIAOSHOUTAOLU,ZAIQICHEXIAOFEISHICHANGSHIXIANLESHEJIAOGUANXILIANDEPANHUO,ERQIECHEDIDIANFULEXIAOFEIZHEYUQICHEPINPAIBINGLENGDEMAIMAIGUANXI,JIANGYONGHUFAZHANCHENGWEIPINPAIHUOBAN。GENGYIJUDUODE2019NIANCACSIYONGHUCEPINGA00JICHUNDIANSHICHANGMANYIDUGUANJUN,ZAICIKENDINGLEOULADUIYONGHUJINGYINGZHANLVEDESHENGENGHEDUIMEIYIWEICHEZHUDEZHONGSHI。

image.png

金牛互联网配资    OULAJINGJIREN2.0JINJIE,XIESHOUXIAOMIZHENGHEYONGHUJINGYINGXINSHENGTAI

    JINGGUOQIANLIANGJIDETANSUODIEDAI,OULACHENGGONGTONGGUO“OULAJINGJIREN”JIHUAQUELILEYITAOZHUANSHUDESHEQUNYINGXIAOMOSHI。YUQITAFALISHEQUNYINGXIAODEPINPAIXIANGBI,OULADEZHEYANDIANBINGFEILIGANJIANYINGDEXIAOLIANG,ERSHIGENGYUANYIJIANGYONGHUFANGZAIDIYIWEI,XIANGFANGSHEFADIZHENGHEZIYUAN、WEIYONGHUCHUANGZAOGENGMEIHAODESHENGHUOFANGSHI,BENZHE“YONGHUZHISHANG”DECHUXIN,“OULAJINGJIREN”BAYONGHUYUPINPAIPINGDENGHULIDEMOSHIYUEZUOYUESHEN。

    TONGNIAN11YUE,OULAZAIGUANGZHOUCHEZHANQIANSHOUTONGYANGDUI“ZHONGGUOZHIZAO”HUAIBAOJIZHIZHENCHENGYUREAIDEXIAOMI,KAIQILEOULAJINGJIREN2.0SHIDAI。SHUANGFANGMIANXIANG3YIMIFENQUANMIANKAIFANG“OULAJINPAIJINGJIREN”SUOTIGONGDEYOUHUIFULIYUBIANJIEFUWU,BINGZAIYONGHUJINGYINGLIANDONG、XINLINGSHOUQUDAOGONGJIAN、loTWULIANWANGFUWU、5GJIAIYINGYONGCHANGJINGSHENGTAIFUWUSHANGDACHENGLESHENCENGCIHEZUO,WEIYONGHUTIGONGZUIKUDEZHINENGSHENGHUOTIYAN,ZHEIYETIXIANCHUOULAZUOWEIYIGE“YONGHUPINPAI”DEDANDANG。

image.png

    YUXIAOMIDEHEZUOZHISHIYONGHUJINGYINGTIXIDEDIYIBU,OULADEMUBIAOSHILIANDONGGENGDUOHEZUOSHANGYIQIWEIYONGHUCHUANGZAOJIAZHI,WEIXIAOFEIZHETIGONGGENGDUODEYONGHUJILI、BIANJIEFUWUJISHEQUNGUANHUAI。WULUNSHIXIAOMIJIARU“OULALIANMENGJIHUA”,HAISHILIANGGEGUOMINPINPAILIANSHOUTUICHUOUBIGONGLVE、XINGYUNDAIYANREN、GOUCHEDALIBAODENGSHENGDANFULI,DOUSHIOULAZAIDAZAOYONGHUJINGYINGXINSHENGTAISHANGSHIFANGCHULAIDEJIJIXINHAO,ZHEISIHUYEZAIYUSHIZHESHIKEYIYONGHUXUQIUWEIDAOXIANGDEOULAJIANGYINGLAIGENGKUAIDEFAZHAN。

金牛互联网配资    DIYIJIDUZAICHUANGJIAJI,HOUSHEQUNYINGXIAOXINSHIDAIZHULIOULATISU

    SHEQUNYUNYINGCHENGGONGYUFOUBIAOZHUN,ZUIZHONGDOUYAOHUIGUIYONGHUDETIYANHEPINGJIA。DANGPINPAISHEQUNZENGZHANGHUANMAN、CHENGYUANBUHUOYUE、YOUHUICIJIDOUBUQIZUOYONGSHI,WENTIHENYOUKENENGCHUXIANZAIDUIYONGHUXUQIUDEDONGCHASHANG。HOUYIQINGSHIDAIXIADEOULA,ZHENGSHIXUNSUDONGCHADAOYONGHUDUIJIANKANGCHUXINGDEPOQIEXUQIU,TONGGUOKUAISUZHENGHEZIYUAN,ZAIJINNIAN2-3YUE,ZAICIXIANQILE“OULAJINGJIREN”JIHUADEQUANMINYINGXIAORECHAO。

金牛互联网配资    CICI“OULAJINGJIREN”JIHUABUJINZAIYUANYOUMOSHIDEJICHUSHANGXINZENGLECUJINSHEJIAOLIEBIANDE“ZUIJIAJINGJIREN”XINGSHI,HAIWANSHANLEJIFENJILISHIDE“JINBI”JIANGLI,ZAIDUSHIFANGLEFENSISHEQUNDE“CHUQUAN”QIANLI,ZUIZHONGQUDELELEIJI211,012WEICANYURENSHUDEYOUYICHENGJI。

    JIYU“OULAJINGJIREN”PANGDADEQUNZHONGJICHUHELIANGHAODEYONGHUKOUBEI,OULATONGBUTUICHU“YUNTUANGOU”HUODONG,DUANDUANLIANGXIAOSHINEIBIANXIYINCHAOGUO165WANWANGYOUWEIGUAN,LEIJIDINGDANGENGSHIPOQIANBI,RANGYONGHUJISHIZHAIJUZAIJIAYENENGXIANGSHOUOULADAILAIDEJINGCAISHENGHUO,QIZHONG“ZHIBO+DIANSHANG+PINTUAN”DEQUANXINWANFA,BUJINRANGWOMENKANDAOZHEIGENIANQINGPINPAIXIANGYINGYONGHUXUQIU、JIEJUEYONGHUTONGDIAN、YUYONGHUPINGDENGHULIDENULI,GENGTIXIANCHUOULAZAIHOUSHEQUNSHIDAIDEJINGXINBUJU。

image.png

    ZAICHENGLIBUDAOLIANGNIANDESHIJIANNEI,OULASHIZHONGYIYONGHUWEIHEXIN,ZAI“OULAJINGJIREN”MOSHIDEYINLINGXIA,BAJIANDANDEYONGHUYUNWEIBIANCHENGLEZHENZHENGDESHEQUNNEILIULIANGYUNYING,SHIXIANLECONGQUANMINYINGXIAODAOHULIANWANGZIYUANZHENGHEDEGUODU,BUJINKEYIRANGYONGHUHUOLI,ZAIZHEICIYIQINGDEHEITIANESHIJIANZHONG,HAIWEIOULADAILAILEJIGAODELINGHUOXINGHEKANGFENGXIANNENGLI。

    JINNIANDIYIJIDU,OULAPINPAILEIJIXIAOLIANGDA2,703LIANG,ZAIDUYINZHENGLEOULAQUANMINYINGXIAOTANSUODEYOUXIAOYUCHENGGONG。PINGJIEGUOYINGDECHANPINSHILIYIJIZAIYONGHUJINGYINGMOSHIDENULITANSUO,OULAR1ZAIA00JIDIANDONGCHELINGYUYIJINGZHUJIANCHENGZHANGWEILINGDAOZHE。XUYAOZHICHUDESHI,ZHANGCHENGQICHEXINNENGYUANJIGAOXIAORANYOUDONGLICHANPINXIAOLIANGZHANBIDA69%,CHAO45%DEREXIAOCHEXINGZHUANGPEIL2JIBIEZIDONGJIASHIJISHU,WEIJUZHONGGUOPINPAIDIYIMING,ZHEICHONGFENTIXIANLEOULAZHEIGEXINNENGYUANPINPAIZAIZHANGCHENGTIXINEIDEZHONGYAOZHANLVEYIYI,TONGSHIYEZHANGXIANLEZHANGCHENGQICHEZAIQICHE“XINSIHUA”LINGYUDESHENHOUGONGDI。

    KAIFANG、KEKAO、FEICHUANTONGSHIOULADEPINPAIJIYIN,ZHEIYEJUEDINGLEOULADEYINGXIAOMOSHISHIYUSHIJUJIN、TUPOCHUANTONGDEXINMOSHI。ZUOWEIYIGEWENDINGDELIULIANGLAIYUANHEXIAOSHOUQUDAO,WEILAISHEQUNDEQIANLIJIANGJINYIBUKUODA,“OULAJINGJIREN”MOSHIDIANFULEGUOWANGCONGCHANGSHANGDAO4SDIANDEDANXIANSHIYINGXIAO,CHENGGONGDAZAODACHUDIANJIHUOXIAOCHUDIANDELIEBIANSHIHULIHUAYINGXIAO,WEIYENEISHEQUNYINGXIAODETANSUOTIGONGJIJIADEFANBEN。JUXI,XINYIJIDE“OULAJINGJIREN”JIJIANGZAIJINNIAN4YUEZHONGXUNKAIQI,ZHEICIOULAYOUJIANGDAILAIZENYANGDEWANFASHENGJIHEYINGXIAOCHUANGXIN,RANGWOMENSHIMUYIDAI。